The current issue of Business Week Magazine features their choices for the “100 Best Global Brands.” Little surprise that they rated Coca-Cola at the top, which got me thinking how does a brand like Coca-Cola still remain so strong after more than 100 years, plus is able to extend its brand to such successful off-shoots [...]
Read MorePlacing Brands in Songs - Old School Style
August 28, 2009commentCompanies are all to happy to pay big bucks to get their products and brand names in front of millions of potential consumers through product placement in movies and TV shows. Even better (and more $$$) is if the star mentions the product in what’s commonly referred to as a “text placement.” Though most viewers [...]
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This Park's For You!
August 4, 2009commentWhen I was working on my book, I wrote in my first draft that in a typical day, we consumers are bombarded with an average of five thousand advertising messages. My editor replied that I couldn’t just claim that figure, I needed to back it up. I spent quite a bit of time researching [...]
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It’s Not Just the Economy (Stupid)
April 28, 2009commentI am paraphrasing the line given to presidential candidate Bill Clinton by his campaign’s lead strategist, James Carvel. This phrase turned around Clinton’s floundering campaign by focusing on one line that the public could identify with and, of course, the rest became history. My reworking is not aimed at the general public, [...]
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Which Generation Has the Big Bucks and What's the Best Way to Get Your Message Across to Them?
March 24, 20091 commentI came across what I consider to be a very surprising survey. According to a recent study from The Media Audit, 6.2 million adults (26%) between 18 and 34 are making $100K or more as compared to just 19% of six-figure households for adults over 54. The breakdown is 60% men to 40% [...]
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