The current issue of Business Week Magazine features their choices for the “100 Best Global Brands.” Little surprise that they rated Coca-Cola at the top, which got me thinking how does a brand like Coca-Cola still remain so strong after more than 100 years, plus is able to extend its brand to such successful off-shoots [...]
Read MoreIt’s Not Just the Economy (Stupid)
April 28, 2009commentI am paraphrasing the line given to presidential candidate Bill Clinton by his campaign’s lead strategist, James Carvel. This phrase turned around Clinton’s floundering campaign by focusing on one line that the public could identify with and, of course, the rest became history. My reworking is not aimed at the general public, [...]
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