It’s common knowledge that nicknames are for the most part, terms of endearment. They also help to make people or brands seem less formal and maybe just a little more cool. For instance, the Kennedy clan -John F., Jacqueline, Robert F. and Edward Moore were most often referred to as Jack, Jackie, Bobby and [...]
Read MoreWHEN GOOD BRANDS GO BAD – THE UNCOOLEST BRANDS OF 2009
January 13, 2010commentI really didn’t want to begin 2010 on a negative note, but I couldn’t pass up saying goodbye to 2009 without at least discussing some of truly disastrous turns taken by some previously strong brands. It takes a long time to establish a truly respected brand, and in some cases, just a few moments to [...]
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What Makes a Great Brand, or Should I Say, a Brand Great?
September 25, 2009commentThe current issue of Business Week Magazine features their choices for the “100 Best Global Brands.” Little surprise that they rated Coca-Cola at the top, which got me thinking how does a brand like Coca-Cola still remain so strong after more than 100 years, plus is able to extend its brand to such successful off-shoots [...]
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Placing Brands in Songs - Old School Style
August 28, 2009commentCompanies are all to happy to pay big bucks to get their products and brand names in front of millions of potential consumers through product placement in movies and TV shows. Even better (and more $$$) is if the star mentions the product in what’s commonly referred to as a “text placement.” Though most viewers [...]
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