Media Contact:
Cynthia Shannon
Wiley
415-782-3119
cshannon[at]wiley[dot]com
Press Releases:
The Cool Factor: Building Your Brand’s Image Through Partnership Marketing October 2008
Q&A with Cool Factor Author Del Breckenfeld October 2008
Downloads:
Cool FactorTM Promotional Flyer November 2008
Reviews:
“A truly cool book that is so hot it can help turn any business into one people are talking about and sending money to. Read this one!”
- Joe Vitale, author of “The Attractor Factor” and “The Key“Del Breckenfeld knows cool. Fender®, the brand he oversees, has such a high cool factor that even millions of non-musicians aspire to use its products. I love The Cool Factor - both the book and the idea. It’s what most boring and predictable marketing is lacking today. Read it to find out how cool is your most effective secret weapon and learn how to add it to your marketing arsenal.”
- David Meerman Scott, author of “The New Rules of Marketing and PR”“A lifetime of Music, Marketing and building partnerships has made Del the ‘official’ on ‘cool’.”
- Matt Holt, Publisher - John Wiley & Sons
“Del Breckenfeld’s The Cool Factor gets the inside story on the music business partnering with major corporations fueling their brands.”
- Billy F Gibbons, guitarist, singer and songwriter with the multi Platinum ZZ Top
and all around “Sharp Dressed Man”“The Cool Factor presents a compelling picture on the power of music as a motivator—not just for marketing purposes, but more importantly, for understanding how music making at all ages enriches our everyday lives.”
- Joe Lamond, President & CEO, NAMM“In The Cool Factor, Del Breckenfeld shows us first hand how to get celebrities to partner with corporations for the purpose of positive outreach. Del and Fender® have personally shared their expertise with us throughout the course of many years, specifically helping us raise significant funds for families devastated by Hurricane Katrina. We salute Del and strongly urge readers to pick up this book. It will help you discover how a brand can effectively be catapulted to new heights through partnership marketing with “cool” products, musicians and events.”
- Don Felder, Former lead guitarist and songwriter of “The Eagles”.
Best selling author of “Heaven and Hell, my life in the Eagles 1974 - 2001”Creepshow psp “Del has no equal when it comes to turning what’s ‘Hip’ into a ‘Hit’. He’s that rare breed who’s mastered the art of combining the very best of music & film and creating ripples of contagious enthusiasm wherever he goes. It’s time Corporate America understood they can create and not just duplicate. The Cool Factor is the best big picture primer I know for anyone looking to “widespread” a little magic.”
- Dave Phillips, CEO, Corner of The Sky Entertainment
Bratz
Exec Producer, Evan Almighty & Where Music Meets Film, Sundance Film Festival
