***Guest Post from
I was very excited when I was asked to be a . I appeared on the show last Friday and had a great time discussing not only my book, The Cool Factor, but also the current state of the music industry. I also noticed that Gary Cherone is one of my blogging brothers on this site as well. I have known Gary since the early 1990’s when I worked at Washburn Guitars in Chicago and his band Extreme’s incredible guitarist, Nuno Bettencourt, was our top endorser. I used to coordinate music store appearances with Nuno to promote his signature model N4 (I relate one of the more interesting appearances in my book) and so I traveled to many of the band’s shows and still think they were one of the best bands I have ever seen live. I caught the reformed Extreme at a recent Los Angeles performance and the not only is the band as good as ever, but in my opinion, Nuno stills ranks as one of the greatest rock guitarists.
Speaking of the greatest guitarists, Jimi Hendrix would certainly rank somewhere at the top, if not the pinnacle. That’s why it was heartening to hear that the Hendrix estate has won the lawsuit against the makers of Electric Hendrix Vodka to the tune of $3.2 million. Since I have been at Fender Musical Instruments Corp., I have had the pleasure of working with Janie Hendrix who heads up Experience Hendrix, and I know how dedicated she is in protecting Jimi’s legacy - from the re-mastering and re-releasing of his recordings, to his image and trademarks. Are some companies and their marketing personal so shameless that they would try to cash in by using the image and name of a celebrity on a product, even if was partly responsible for his death? In the case of Electric Hendrix Vodka, the answer is a resounding YES! The problem with marketing (my profession) is that all too often, marketing departments who lack creativity will go for the surest way to motivate consumers to buy their product - most often by using fear, sex, death or greed. So much music is pure, and our emotional connection so strong, that these other motivators pale in comparison.
Goodbye and good riddance to EH Vodka and let that be a lesson to anyone who try’s to mess with our music and our idols.
By the way, speaking of Experience Hendrix, they did a fanastic job working with original engineer, Eddie Kramer on the new Electric Ladyland CD & DVD collectors edition released by Universal Music.













